Introduction: Probing Madison Avenue’s Utopian Images and Narratives

Date

2012

Journal Title

Journal ISSN

Volume Title

Publisher

Lexington Books

Abstract

Description

Keywords

Citation

Manca, Luigi; Alessandra Manca; and Gail W. Pieper. “Introduction: Probing Madison Avenue’s Utopian Images and Narratives.” Utopian Images and Narratives in Advertising: Dreams for Sale. Ed. Luigi Manca, Alessandra Manca, and Gail W. Pieper (Lanham, MD: Lexington Books, 2012), 1-6.